How Does Silo Structure Help With Seo
I’ve read several articles on SILOS and in my mind SILOS are basically categories. It is okay to create a category for grill but the topic above does not looks to be a category topic itself. Typically, the link in the header main menu to homepage breaks the silo concept. I have read this post a couple time before things started to really sink in. I’ve heard a lot about Silos and Silo structuring, but no one ever really took the time to break it down in a way that I can understand.
This will firmly establish your brand as an authority in the field. Silo structuring for your content requires breaking down your material into various categories and beginning to rank the pages as the top page for that topic, a secondary page, or a tertiary page. Since these silos are being constructed as part of a technical SEO strategy, however, it is important that you make these categories wisely. Base each category upon search volume, user behavior, and your buyer’s journey--or conversion path. Remember, silos are intended for your visitors first, and are a central part of the UX design.
Given that, it’s imperative to quickly have your users understand where they are geographically within the silo and how to get around without leaving the site. So, to implement the content silos strategy for SEO, you need to cover every query to get the most from the content silo structure. You need to break down every silo into small categories and subcategories until every supporting page answers the relevant user queries. The key to silo structures is having a high level of organization.
Of course, the bigger your site is, the more difficult it is for your visitors to find the desired information. And, if they get lost while browsing through your site, not knowing where to start their reading adventure, they will probably leave it dissatisfied. Not to mention how difficult it is for Google to crawl and index such sites. We use the following internal linking template to make sure we are implementing internal links correctly. This is where we list out the main keywords for each page, along with titles, type, and keyword volume information. Clever use of content silos permits you to utilize your primary keywords more naturally.
For SEOToolSet® users, after you have created as large a list as possible, SEO Content Silos enter all of your keywords and keyword phrases into Manage Keywords and specify a name for this keyword list. (You can set up multiple keyword lists.) Next, run a Ranking Monitor for your selected keyword list. You can click the Activity column to see the words sorted from the highest query activity to the least-searched terms.
A content silo, therefore helps you make your content more appealing to the intent-centered practices of the modern Google algorithm. The idea behind it is simple- to create hierarchical groups of content, based on their topical relevance. In other words, silos let you separate content into logical categories. The relevance of your content silos makes you more relevant in Google’s eyes. In this case, digital marketing will probably be your primary silo. Then you need to come up with the relevant subtopics about digital marketing, which would probably be SEO, PPC, content marketing, email marketing, social media marketing, and so forth.
While you practice it, you strengthen each keyword-based landing page of silos. So, these keyword-based top-level landing pages accumulate link equity as well as PageRank – the importance of the pages in the eyes of Google crawlers. This is mostly about how practicing virtual content siloing for SEO helps higher SERP rankings. When creating backlinks to your site, it’s important to ensure that these backlinks help users discover content across your site. A silo structure will allow you to link between top categories to posts in subcategories, which can then link back to the home page.